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As a rule, there is nothing revolutionary in a chain of fast food restaurants selling hamburgers. But Arby’s has never sold one—until now. Related video: 10 most unhealthy fast food dishes The chain better known for its roast beef is adding a hamburger to its menu for the first time in its nearly 60-year history. . On Monday, Arby announced the addition of the $5.99 “Wagyu Steakhouse Burger” as a limited-edition offer that runs from Monday to July 31st. Fast food chains are constantly competing for dollars and customer attention, and specials are a way to attract new customers and retain existing ones. This is important for Arby’s, which has 3,400 US restaurants, according to industry research firm Technomic. This is significantly less than other chains such as McDonald’s (approximately 14,000 outlets). As prices rise, fast food customers are becoming more picky about where they go to eat, McDonald’s said in a recent analyst call. Fast food restaurants are fighting for loyalty more than ever. An unexpected but popular product could help Arby’s. Its new burger is a blend of Wagyu beef and ground beef and will be “the highest quality burger the market has ever seen,” the company said. The company spent over two years developing the burger. Wagyu, which means “Japanese cow”, refers to a specific breed of cattle and is known for its rich flavor and buttery tenderness. Arby’s version weighs 6.4 ounces and is a 52% American wagyu and 48% sous-vide ground beef blend for a juicy and tender burger.” “We take a stand for high quality meat that deserves to be cooked properly,” Patrick Schwing, director of marketing for Arby, said in a statement. “special sauce for hamburgers” on a toasted bun. Arby’s claims it’s 50% larger than McDonald’s Quarter Pounder, which switched from frozen to fresh beef about four years ago. Baskin-Robbins, Buffalo Wild Wings, Jimmy John’s, Dunkin’ and Sonic. The privately held company recently announced that Arby’s sales at stores opened at least a year ago grew more than 5% in the first quarter, accurately reflecting its competitors such as McDonald’s and Wendy’s. Inspire said it “reached record results” last year, with global sales of all its brands exceeding $30 billion. Arby’s revenue was nearly $4.5 billion last year, up 6% from last year, according to research firm Technomic.
As a rule, there is nothing revolutionary in a chain of fast food restaurants selling hamburgers. But Arby’s has never sold one—until now.
Related video above: 10 most unhealthy fast food dishes
The chain, better known for its roast beef, is adding a hamburger to its menu for the first time in its nearly 60-year history. On Monday, Arby announced the addition of the $5.99 Wagyu Steakhouse Burger as a limited offer from Monday to July 31st.
Fast food chains are constantly competing for money and customer attention, and special offers are a way to attract new customers and retain existing ones. This is important for Arby’s, which has 3,400 US restaurants, according to industry research firm Technomic. This is significantly less than other chains such as McDonald’s (approximately 14,000 outlets).
As prices rise, fast food customers are becoming more picky about where they go to eat, McDonald’s said in a recent analyst call. Fast food restaurants are fighting for loyalty more than ever.
A surprising but popular item can help at Arby’s. Its new burger is a blend of Wagyu beef and ground beef and will be “the highest quality burger the market has ever seen,” the company said. The company spent over two years developing the burger.
Wagyu, meaning “Japanese cow”, refers to certain breeds of cattle and is known for its rich flavor and buttery tenderness. Arbi’s version weighs in at 6.4 ounces and is a blend of 52% American wagyu and 48% ground beef cooked in a sous vide style for a juicy and tender burger.
“Instead of focusing on producing billions of mediocre burgers, we are dedicated to producing high quality meat that deserves to be cooked right,” Arby Chief Marketing Officer Patrick Schwing said in a statement.
The Wagyu Steakhouse burger is served with American cheese, shredded lettuce, tomato, pickles, red onion and “special burger sauce” on a toasted brioche bun. Arby’s claims that’s 50% more than McDonald’s Quarter Pounder, which switched from frozen beef to fresh beef about four years ago.
Arby’s is owned by Inspire Brands, the nation’s second-largest restaurant company with 32,000 branded locations including Arby’s, Baskin-Robbins, Buffalo Wild Wings, Jimmy John’s, Dunkin’ and Sonic.
The privately held company recently announced that Arby’s sales at stores opened at least a year ago grew more than 5% in the first quarter, accurately reflecting its competitors such as McDonald’s and Wendy’s. Inspire said it “reached record results” last year, with global sales of all its brands exceeding $30 billion. Arby’s revenue was nearly $4.5 billion last year, up 6% from last year, according to research firm Technomic.
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