- Star Yak Ranch, owned by Jeffree Star, will begin selling yak meat through its online store.
- In September 2021, Star trademarked Star Yak Ranch in categories including butchery services.
- Star confirmed the new venture to an insider and responded to criticism from fans.
Jeffrey Star will begin selling yak meat through his Star Yak Ranch facility in Casper, Wyoming.
Star Yak Ranch announced in an Instagram post on Friday that it will begin selling packaged yak meat through its online store as early as June. He also advertised the products on the Star Yak Ranch Facebook page.
“Our delicious #grassfed #yak meat will be available soon in our online store, hopefully next month,” Star Yak Ranch wrote in the post caption, adding that Star Yak Ranch will be selling its yak meat to locals. Casper and Wyoming on Saturday. during the popup. The Star Yak Ranch shared a photo of Star posing with local patrons in a Facebook post.
This comes eight months after Insider previously reported that Jeffree Star LLC filed last September to trademark Star Yak Ranch in categories such as butcher services, apparel and edible pet treats. An insider revealed that Tibetan yaks originate from the Himalayas and are bull-like animals that can be bred for various reasons, such as yak wool and yak meat.
According to an Insider report, Star responded to complaints about a possible sale of yak meat on Snapchat after speculation arose online.
“So, let’s say I use a trademark for yarn, cheese, breeding, butchering and so on, it doesn’t mean that I do any of that,” Star said in a Snapchat video. “When I lay down a yak and give it a name, nothing happens but comb it, love it and feed it.”
On Saturday, Star responded to criticism while speaking with Insider.
“People keep referring over the past 24 hours, ‘Well Jeffrey, a year ago you said you were only going to use your pets for X, Y and Z.’ But I think people forget that you can also change your mind,” Star said, adding that his business plan has “evolved” over the past year.
“People keep joking, like, ‘Do you carve Swiss chocolate and Buster?’ Star told Insider, referring to his two yaks. “Any yak with a name tag is our pet and we have a pasture deep in my land where we just cook food.”
Star, who said most of his yaks are for breeding and pets, also thanked fans who questioned the business venture as his beauty and beauty line was vegan and not abused. Although he considered animal testing of cosmetics “disgusting”, he was intrigued by the “pasture to plate” lifestyle.
“The thought of raising an animal in peace and happiness, from pasture to plate, is something you don’t learn from living in a big city like Los Angeles,” Star told Insider.
Longtime Star fans will likely remember fast food’s prominent role in Star’s content.
The star has racked up millions of views for mukbang content and similar videos.
“I have been very supportive of fast food on my social media. It was a lot like wearing Louis Vuitton and going to McDonald’s,” Star told Insider. “After many years, I felt tired. My skin wasn’t as perfect as it used to be.”
Star also said he became seriously interested in yaks after moving to Wyoming.
“When I moved to Casper, I googled ‘yaki from Wyoming’ and came across a yak ranch 30 miles away,” Star continued. “Becoming friends with them, I was sort of an intern at their ranch.”
Star began documenting his move from Los Angeles to Casper, Wyoming in August 2020. He bought the ranch for $1.1 million and said he owned over 500 acres of land. Star previously lived in his infamous $14.6 million Hidden Hills mansion, which he frequently featured on his online content.
“Makeup mogul turned meat mogul,” Star told Insider. “People might be a little shocked by this, but it feels natural to me.”