Ronn Torosian on Pepsi and limited edition pizza

NEW YORK, NEW YORK, USA, May 27, 2022 / — Pepsi’s foray into novelty is nothing new: in the past, they released clear Coke and blue Pepsi. On the eve of National Pizza Party Day on May 20, Pepsi introduced a new product – pepperoni pizza infused with soda. The brand partnered with the Culinary Institute of America Consulting, a business arm of the Culinary Institute of America (CIA), to create a low-sugar take on the classic Pepsi Zero Sugar pizza topping.

The idea came about when Pepsi started a survey of customers who also liked pizza. Most respondents answered yes when asked if drinking Pepsi enhances their pizza experience. CIA chefs were asked to create a new kind of pepperoni that would combine caramel notes and spices with the citrus flavor of Pepsi Cola.

Last year, Pepsi’s “Better with Pepsi” campaign was an ingenious way to establish itself as the all-time favorite drink. The Pepsi logo has been found on paper wrappers at Wendy’s, McDonald’s, and Burger King. Pepsi also gave away free drinks. The only thing customers had to do was upload a photo of them drinking a glass of Pepsi and eating a hamburger on social media with the hashtag #BetterWithPepsi. Now the brand says it’s the perfect drink choice that pairs well not only with burgers, but also with pizza. According to Todd Kaplan, marketing director for Pepsi, Pepsi’s spicy taste complements the pizza’s cheese and Italian spices. He also stated that pepperoni pizza goes great with Pepsi.

New spin
The pizza recipe will be unique. It will combine pork meat and Zero Sugar Pepsi, which will combine the citrus notes of Pepsi with Italian herbs. The meat will be smoked for several hours and then an extra Pepsi glaze will be added as a final touch. The crispy Pepsi logo is then applied to individual slices of pepperoni and added to the pizza. Free pizza slices will be handed out to customers on Friday, May 20th at Made in New York Pizza West Village to celebrate National Pizza Party Day. There are also other deals, such as a $5 discount on DoorDash for pizza orders over $15 that include Pepsi.

New push
These limited edition products are an attempt by the brand to connect with customers in the right way. With a trick like this, the possibilities are endless and creativity can pay off. The drink has also witnessed an increase in sales over the past 17 years. Considering how quickly the world is changing, this strategy seems futuristic. This iteration of the “Better with Pepsi” campaign could grab more shoppers’ attention. The brand wants to interact with customers in a different way, and not just throw ads at them.

Ronn Torosyan is Chairman and Founder of 5WPR.

Media contact: Ronn Torosyan, 212-999-5585

Roxanne Dukas
5W Public Relations
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