Taco Bell removed Mexican pizza from its menu in 2020, in the midst of the coronavirus pandemic. At the time, the chain decided to simplify its menu because a much higher percentage of orders were for delivery and takeaway. Mexican pizza didn’t make the list, but it’s possible that Yum! Brands (YUM) – Take Yum! Brands, Inc. report. the network knew it would receive a wave of publicity if it removed the fan-favorite dish from its menu.
It’s likely that the Mexican chain took the Mexican pizza away because it would make fans of the menu item push for its return. This is the Coca-Cola strategy (knockout) – Get the Coca-Cola Company Report Endlessly quit drinking when she abandoned her classic recipe in favor of “new” Coke, only to eventually bring back “classic” Coke due to high demand.
In 2022, it’s hard to imagine that Taco Bell didn’t plan on removing Mexican pizza from its menu and its eventual return from the very beginning. What the chain may not have planned is that the high level of demand will cause the unthinkable – Mexican pizza will disappear again.
Taco Bell no longer sells Mexican pizza
The return of Mexican pizza has become something of a cultural event, such as when people stood in long lines at Restaurant Brands International. (QSR) – Get the report of Restaurant Brands International Inc. Popeye’s Chicken Sandwich or Crazy Starbucks (SBUX) – Get the Starbucks corporation report created when he launched Unicorn Frappuccino. Fans of the Taco Bell menu item rushed to the net to eat the dish, and people who had never tasted Mexican pizza rushed to try it.
This resulted in the recently returned favorite being sold out by Taco Bell. The bad news is that she won’t be returning anytime soon, according to a letter to employees posted on social media.
“Because of the incredible love for Mexican pizza, we have started sales throughout the country. We will let our fans know about this later this week. Mexican pizza will return later this year; you will hear more from us as this date approaches. ‘, the network shared in an internal communication.
Taco Bell also shared some vague details about the possible return of Mexican pizza on their website.
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“We are working hard with our restaurants and suppliers to put more back into the hands and stomachs of our biggest fans. You can follow this page for the latest details and information, including when we expect Mexican pizza to return to its home base on the Taco Bell menu,” the network wrote.
Taco Bell also postponed a planned Mexican pizza musical written by Dolly Parton. The musical’s online debut was scheduled for May 26.
“The show will continue, but not on May 26th. The opportunity to create a musical about the countless fans who helped bring back Mexican pizza is a story that deserves to be told, so stay tuned for more on when you can expect to see the Mexican Pizza Musical with that the joy and festive spirit in which it was originally created,” the company added.
What is Taco Bell Mexican Pizza?
A Mexican pizza is basically a flat, crispy taco with a little bit of toppings. First, it uses a flour-based (rather than corn-based) crunchy shell that’s topped with beans, beef-flavoured pizza sauce, tomatoes, and a melted three-cheese blend. You can add sour cream, nacho cheese sauce or guacamole.
Taco Bell also offers an added vegetarian version of the menu item.
“Vegetarian lovers have been among the loudest and most hopeful of the return of Mexican pizza, as Taco Bell was a vegetarian paradise with the ability to personalize… and is available to vegetarians without seasoned beef,” the company shared a press release.
The chain noted that it does not have a separate area for making a vegetarian version of the Mexican pizza.